As Brokerages Consolidate, DPP Vows to Stay IndependentOctober 4, 2021, 5:13 pmBy Hannah Madans
Pasadena-based brokerage DPP Real Estate is partnering with San Francisco-based Side Inc. DPP Real Estate, which is now going by DPP, said it will use Side’s technology to enhance its offerings and expand. Although DPP has extensive in-house operations already, Chief Executive George Penner said Side — which provides technical and back-end operations to brokerages — would help it improve various operations, strategize and build long-term business, in addition to providing managerial support. Penner co-founded DPP in 2005 with Mike Deasy, and it has grown to more than 300 agents and $1.5 billion in sales annually. The brokerage has earned a reputation for specializing in homes designed by famous architects or that have historical pedigree. Penner called DPP an “independent, boutique firm in a very competitive marketplace,” adding that it wants to remain independent. “We’re doubling down on our independence, we absolutely love what we have accomplished thus far as a boutique brokerage and only feel that the partnership with Side will help position us extraordinarily well in the future,” Penner said. To read the full article visit their website here. Recent Posts
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